16 - Crossing the Road to Take On the Big Guys: A Custom Merchandise Story

In this episode of "Bridging Success," host Bo Jakins interviews Eric Turney, President of The Monterey Company. Eric shares the company’s journey from a local promotional products shop to a trusted partner for Fortune 500 brands, highlighting its embrace of e-commerce, AI, and micro batch production. They discuss competing with industry giants, the rise of custom patches and ornaments, and the importance of data-driven decisions.